MSc Marketing Management (Digital)

Course overview

Conversion Master's for digital marketing strategy, combining contemporary marketing with digital tools, user experience and strategic management.

Course details

Degree level

Master's

Subject

Marketing

Duration

16 months full-time; 24 months with optional 30-week placement

Intake

January 2027

Tuition fee

£19,950 / yearUniversity fee information (opens in a new tab)

Initial deposit

£8,000

City

Bournemouth

Country

England

Campus

Lansdowne Campus (additional activities on Talbot Campus)

Official course page

https://www.bournemouth.ac.uk/study/courses/msc-marketing-management-digital

About this information

The details on this page have not yet been checked against the official course page by our team. Fees, intakes and requirements can change, so always confirm them on the official course page before you apply.

Open the official course page (opens in a new tab)

English Language Requirements

Main English Requirements

Alternative English Requirements

Only the tests listed here are shown as accepted for this course.

Entry requirements

For applicants from Pakistan

• BU Pakistan guide: for postgraduate courses, a Bachelor's degree (four years) in a specific field with high grades, or a Master's degree following a two/three-year Bachelor's degree with high grades. Course-specific requirements above still apply.

Admissions tutor assesses the complete application. Pakistani applicants should use the BU country guide plus the individual course requirements.

General entry requirements

Bachelor Honours degree with 2:2.

Scholarships & discounts

International PG academic scholarships: Academic Excellence Scholarship £4,500; Academic Achievement Scholarship £2,000, subject to BU eligibility/course conditions. Music and Sport scholarships may also be available.

Pre-CAS interview

Required

Yes — a Pre-CAS / credibility interview is part of the process

Interview type

On CAS Shield

Stage

After the initial deposit is paid

Format

Recorded interview

Course modules

• Core units verified on BU page: Applied Marketing Research & Experience Design; Marketing & Strategy; Omnichannel Strategy & Supply Chain Management. Full current unit list in BU programme specification.