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Master'sBusiness

MSc Digital Marketing

University of Salford · Peel Park, Salford, England

Level
Master's
Duration
1 year
Intake
January 2027
Tuition fee
£16,980 / year
Initial deposit
5500 GBP
Location
Peel Park, Salford, England

Course overview

MSc Digital Marketing develops practical and strategic skills in digital marketing, covering consumer behaviour, digital strategy, search and social media marketing, content creation, analytics and campaign management. The course includes real-world projects and is accredited by the Chartered Institute of Marketing (CIM). It is a one-year full-time programme at Peel Park campus, with international students accepted.

Course details

Degree level
Master's
Subject
Business
Duration
1 year
Intake
January 2027
Initial deposit
5500 GBP
City
Salford
Country
England
Campus
Peel Park

About this information

The details on this page have not yet been checked against the official course page by our team. Fees, intakes and requirements can change, so always confirm them on the official course page before you apply.

English Language Requirements

Main English Requirements

IELTS Academic

6.5 overall

Components: 5.5

Alternative English Requirements

PTE Academic

70 overall

Components: 59

Oxford ELLT

7 overall

Components: 6

TOEFL iBT

97 overall

Components: 80

Only the tests listed here are shown as accepted for this course.

Entry requirements

For applicants from Pakistan

  • University of Salford Pakistan requirements: four-year Bachelor's degree with GPA 2.5/4.0 or 55%; or three-year Bachelor's degree (with honours) with GPA 3.0/4.0 or 75%; or two-year Bachelor's degree plus two-year Master's degree with GPA 2.7/4.0 or 60%. Individual programme requirements may differ.

Scholarships & discounts

Global Gold Excellence Scholarship: £3,000 for eligible postgraduate applicants on eligible full-time Master's programmes; first-class degree and offer conditions apply.

Pre-CAS interview

Required
Yes — a Pre-CAS / credibility interview is part of the process
Stage
After the initial deposit is paid
Format
Live interview
Deposit
£5,500

Course modules

  • Core modules include Digital Marketing Strategy & Globalisation, The Digital Customer, User & Customer Experience, Campaign Management, Content Creation Marketing, Web Analytics & Data-Driven Marketing, Search & Social Media Marketing, and Research Methods for Managers. Students then choose one final elective: Work Placement, Business Consultancy Project, Entrepreneurial Development Project, Business Internship, or Business Dissertation

Details can change. Confirm fees, entry requirements and deadlines on the official course page before applying.