BSc Marketing

Course overview

This degree focuses on modern marketing, digital marketing, marketing strategy, customer behaviour, market research and business analytics. It combines academic study with practical projects so that students develop creative, strategic and analytical marketing skills. The programme is CIM-accredited, meaning it is linked to the professional standards of the Chartered Institute of Marketing. Students can also choose a year abroad or a year in industry as alternative four-year pathways. Teaching includes lectures, seminars, workshops and practical activities, with assessments such as presentations, reports, portfolios, strategic plans, essays and exams.

Course details

Degree level

Bachelor's

Duration

3 years

Intake

January 2027

Tuition fee

£20,600 / year

Initial deposit

50% of the first-year tuition fee after scholarship deductions, after Credibility Interview.

Country

Wales

Campus

Bay Campus

About this information

The details on this page have not yet been checked against the official course page by our team. Fees, intakes and requirements can change, so always confirm them on the official course page before you apply.

Not recorded here yet: Pakistan-specific requirements.

English Language Requirements

Main English Requirements

Only the tests listed here are shown as accepted for this course.

Entry requirements

General entry requirements

For the standard 3-year BSc Marketing: • A Levels: ABB–BBB • BTEC: DDM • UK Access: Minimum 33 Distinctions and 9 Merits • T Levels: Merit • International Baccalaureate: 32 points • Mixed qualifications: 120–128 UCAS tariff points from the three highest qualifications For international students, Swansea also has country-specific entry requirements, so the exact requirement depends on your qualification

Scholarships & discounts

Undergraduate – Thrive Bursary • £4,000 reduction in tuition fees for the first year • £2,000 progression bursary in subsequent years, applied as a tuition fee discount Postgraduate – International Excellence Scholarship • £5,000 tuition fee discount • A separate application is required to apply for the scholarship. (link will be shared soon)

Pre-CAS interview

Required

Yes — a Pre-CAS / credibility interview is part of the process

Stage

Before the initial deposit is paid

Format

Credibility interview

Course modules

Year 1 • Accounting for Business • People in Organisations • Data-Driven Operations • Rethinking Business • Marketing in Practice • Marketing Essentials Year 2 • Digital Marketing • The Customer Experience • Marketing Research • Business Analytics • International Marketing • Integrated Marketing Communications • Plus optional business modules such as Strategic Analysis, Management Consulting and International Business. Year 3 • Application Development • Sustainability Marketing • Digital Marketing Management • Strategic Sales Management • Strategic Marketing Planning • Contemporary Issues in Marketing • Final Year Project or Dissertation as a 30-credit choice. In simple terms It is a business-focused marketing degree with a strong emphasis on digital marketing, analytics, customer experience, international marketing and marketing strategy. The Bay Campus is Swansea's beachside campus, and the course also provides opportunities for industry experience or studying abroad.