MSc Marketing Management

Course overview

The MSc Marketing Management combines modern marketing practice with broader management skills. According to Exeter, the programme focuses on strategic thinking, financial literacy, sustainability, marketing technologies, digital analytics and contemporary consumer behaviour. You will study marketing through theory, case studies, applied projects and consultancy-style activities, with an emphasis on applying your knowledge to real-world marketing challenges. The programme is also CIM-accredited by the Chartered Institute of Marketing. Students who achieve an overall Pass or higher receive exemptions towards relevant CIM Professional and Digital Marketing qualifications, although completing the full CIM qualification requires additional CIM study and assessment.

Course details

Degree level

Master's

Duration

1 Year

Intake

January 2027

Tuition fee

£31,000 / year

Initial deposit

£2,500

Country

England

Campus

Streatham Campus

About this information

The details on this page have not yet been checked against the official course page by our team. Fees, intakes and requirements can change, so always confirm them on the official course page before you apply.

Not recorded here yet: Pakistan-specific requirements.

English Language Requirements

Main English Requirements

Alternative English Requirements

Only the tests listed here are shown as accepted for this course.

Entry requirements

General entry requirements

The official academic entry requirement is: • A 2:2 Honours degree or above in any discipline. • Exeter considers applications where there is exceptional performance in relevant modules. • Significant relevant work experience may also be considered. • Relevant professional qualifications may also be considered. • International applicants should check Exeter's country-specific qualification equivalencies. • International students who do not meet the direct-entry requirements may be able to use Exeter's International Pre-Master's route, subject to successfully achieving the required grades. This is therefore more flexible academically than some specialised Master's programmes because Exeter explicitly states "any discipline" for the Bachelor's degree requirement.

Scholarships & discounts

7500 Pounds Automatic 2500 Pounds Merit-Based To be considered for this scholarship, once you have your programme offer, please apply using the webform here A personal statement (of no more than 300 words) is required as part of the form, responding to the following questions: What are your ambitions for the future and how will your studies at Exeter help you to achieve them? What will you contribute to the study experience/environment on campus at Exeter? As a scholar, how might you act as an ambassador for the University? *Round 4 - January 2027 entry only* closes on Thursday 26 November 2026. Round 4 notifications will be sent out within one month on a rolling basis and no later than Thursday 10 December 2026.

Pre-CAS interview

Required

It depends on the university

Interview type

On CAS Shield

Stage

After the initial deposit is paid

Format

Recorded interview

Deposit

£2,500

Course modules

Compulsory modules The current compulsory modules are: • Accounting for International Managers — 15 credits • Managing Competitive Strategy — 15 credits • Marketing and New Product Innovation — 15 credits • Integrated Marketing Communications — 15 credits • Applied Digital Marketing Analytics — 15 credits • Foundations to Business Communication — 15 credits • Marketing Technologies — 15 credits • Consumer Behaviour in Contemporary Markets — 15 credits These modules together provide the programme's core marketing and management knowledge.