Master of Business Administration MBA

This module builds on Sustainable Strategies for International Business (MANM428), complementing contextualised learning about organisations with an inward, micro perspective of organisational management. This module completes that process of integrative understanding by further reflecting on the fundamental questions: How do organisations work at the micro level? What internal processes promote the development of a successful and viable business? The module will also focus externally and discuss the impacts that process decisions have more broadly on the social, industrial and natural environment. In this module we will integrate theory and practice across a range of disciplines including, operations management, ethical decision making and sustainable supply chain management. This module has an applied focus as we consider the various ways in which organisational practices are informed by scientific knowledge and of how retail, service and industrial organisations' objectives are met. This module considers real examples of the management of operations, ethical decision making and sustainable supply chain to create a responsible, responsive and agile business.

This module equips students with the strategic vision, leadership skills, and change management frameworks needed to drive impactful; and sustainable change in a dynamic business environment. The module focuses on the transformational aspect of change with emphasis on how leaders can inspire innovation, reshape organisational culture and navigate complex disruptions to create a sustainable competitive advantage.Strategic change management is fundamental to the success and survival of an organisation. Understanding the opportunities and challenges presented is a crucial skill for all leaders in an increasingly complex and unpredictable world. This module is designed to help students learn about strategic change management and how to implement it more effectively within organisations. We will explore the nature of change, internal and external influencing factors, and different kinds of resistance. The class will also dive deeper into the complexity surrounding change, including evaluating a range of approaches and change theories, the role of power and politics, and the importance of leadership in initiating and guiding change. Students will be expected to reflect on their experiences (both positive and negative) to aid in the learning process, create meaningful outcomes and support individual development.

This module provides the human resource management (HRM), organizational behaviour (OB) and leadership elements of the MBA programme. The module will cover the fundamentals of HRM theory and practice and leadership theory and practice, hence the module supports the MBA programmes aim of changing the way managers and leaders think through the interplay of theory and practice'. The inputs from guest speakers the module will enable students to engage with industry practitioners. The module will forge interdisciplinary connections to areas such as business strategy through its emphasis on strategic human resource management (SHRM) and leadership by top management teams (TMTs). The module will offer a behavioural science perspective on key organizational issues such as vision, ethics, responsibility and sustainability. The focus will be on cultivating an adaptable and agile mindset that will support students in leading and managing people and organisations in a dynamic and rapidly changing business world in ways that create value for stakeholders.

Strategic thinking, and ability to do effective strategy formulation and execution are key to businesses across industries. The need for and benefit of these skills is no longer limited to elite staff groups or top executives. Increasingly, companies expect their product managers, senior business analysts and mid-level executives in diverse functions to possess the ability to understand strategic contexts, and think and act strategically. Therefore, this course will focus on the craft, the opportunities and the challenges of developing strategies in these roles. As we do so, the most basic strategic question is: How do we best position and compete among significant uncertainty and ambiguity to maximize value created and profits made in a sustainable way? This is a particular relevant question in developed and developing economies. This course provides students a combination of analytical and engagement tools for strategy projects for internal or external executive clients. Among the analytical skills are methodologies and frameworks for product, firm, industry and market analysis. Among the softer engagement skills are diagnostic skills. Seminal cases and contemporary contexts are used to apply tools and concepts in strategic management. Participants will acquire a critical understanding of strategy formulation, how the field of strategy is scoped, and its implications for managerial practice. Frameworks for analyses will help participants formulate successful business units or corporate strategies aimed at establishing sustainable competitive positions.

This module explores the use of financial information in strategic decision-making. Appropriate use of financial information is critical to successful decision-making by managers, investors and other stakeholders. In this module, students will explore the 'language' of business by focusing on the dimension that is common to all operations in an organisation, their contribution to adding strategic value. Students will also learn how to analyse the current situation and performance of an organisation and understand, evaluate, select and apply financial based models to support managerial decision-making in the context of strategic corporate aims, including sustainability.

The Global Impact Residency is an immersive project designed to expose students to business ecosystems where social and environmental impact are central to strategy. Through a blend of faculty-led fieldwork, leadership dialogue, and consulting engagement, students will work directly with mission-driven enterprises, including B Corporations, social enterprises, and purpose-led innovators across a selected global location. This project partners MBA candidates with business leaders and communities to explore how purposeful business models thrive in diverse cultural and economic contexts. The initiative aligns with experiential learning principles, allowing executives-in-training to engage in strategic consulting, operational improvements, and sustainability-driven innovation.The module aims to develop the practical skills required to tackle specific problems within a social enterprise locally or internationally. Working individually or in teams, students will design, test and present viable social enterprise models that balance impact and financial sustainability.Through this hands-on experience, students will refine their problem-solving, leadership and stakeholder engagement skills while applying ethical and sustainable business principles. By the end of this module, they will gain an in-depth understanding of social enterprises, impact-driven business models, and the challenges of scaling socially focused enterprises. The module includes a final presentation/pitch deck to the client and/or industry experts who will offer valuable feedback and potential implementation opportunities.

This module introduces MBA students to the core principles, tools, and applications of Artificial Intelligence (AI) and Decision Intelligence and their role in digital transformation and reshaping business strategy. It explores how organisations create value, drive innovation, and build competitive advantage through AI- and data-driven business models, strategies, decision-making, and operational excellence. The module examines the transformative impact of AI and data across three levels: at the macro level, influencing labour markets and industry dynamics; at the micro level, shaping firm strategy, innovation, performance, and process optimisation; and at the individual level, informing managerial judgment and decision-making. Students will also gain practical experience in applying descriptive analytics, data visualisation and storytelling, and decision-making and basic optimisation tools using relevant software packages and AI-assisted tools. The module equips future business leaders with an understanding of the evolving business landscape shaped by AI and data and the knowledge and confidence to translate data into actionable insight and turn insight into impact within digitally enabled, data-driven organisations.

In an era of rapid digital transformation and intense market competition, effective marketing strategies are critical for organisations to deliver superior customer value and achieve sustainable growth. This module equips students with advanced frameworks and AI-enabled tools to design and implement marketing strategies optimised for digital ecosystems. Highlighting the transformative power of artificial intelligence, the module explores how predictive analytics, automation, and data-driven insights revolutionise customer engagement, brand management, and market positioning. Students will develop expertise in crafting marketing strategies that leverage digital platforms, enhance customer journeys, and build lasting relationships across B2C, B2B, and non-profit contexts. Through rigorous theoretical foundations and hands-on applications, the module covers market intelligence, digital marketing instruments, relationship marketing, and performance evaluation, with AI as a cornerstone for innovation. Students will master tools such as AI-driven analytics, programmatic advertising, and customer relationship management systems, ensuring they are future-proofed for leadership in a technology-driven marketing landscape. By critically analysing digital trends and ethical considerations, such as data privacy, students will emerge as agile, strategic marketers capable of driving impactful outcomes. This module prepares graduates to navigate the complexities of the digital era with confidence, equipping them with the skills to shape the future of marketing through innovation and strategic foresight.

The Integrative Applied Project (IAP) is a 30 credit capstone project, requiring students to demonstrate their ability to integrate the knowledge and skills acquired during the entire programme to practice in a holistic way. Students choose one of the three options below: Business Plan – Students may want to start their own business and this project can be the first step on that journey. The business plan will have to be detailed and actionable and will be judged on how compelling a case it makes for viability and / or investment. Consultancy Project – Students may prefer to work on a live business problem with a real company. The consultancy outcomes must be actionable by the client and will be judged on the added value that the customer receives from the project. The client can be corporate, public or third sector; Management Research Project – Students may choose to focus on a wider practical or theoretical issue in a specific industry, investigating the research problem via the examination and application of theoretical frameworks and concepts.

Students will gain a comprehensive understanding about key topics related to Entrepreneurial Finance. We will look at both the perspective of startups and high-growth businesses seeking funding and the perspective of venture capital (VC) and private equity (PE) investors attracted by high-return high-growth investment opportunities. Emphasis is placed on financial theory, real-world deal analysis, valuation, risk assessment, performance metrics, and exit strategies. Students first examine the Entrepreneurial Finance ecosystem where startups are seeking funding. We will look at different sources of funding including the VC model and fund structures, different valuation techniques, and deal structuring. Students then evaluate high-return investment opportunities related to PE funds which cover the PE investment model, investment strategies, leveraged buy-outs, and distressed investing.

This module is designed to equip students with the knowledge, skills, and mindset required to navigate the dynamic landscape of digital innovation and entrepreneurship, with a particular focus on new product/service development and innovation management. By exploring cutting-edge trends, best practices, and case studies, students will gain a comprehensive understanding of how to identify and capitalise on emerging opportunities to develop innovative digital products and services, and manage digital transformation.

Students will develop a solid understanding of Artificial Intelligence (AI) and gain practical skills in applying analytics and automation tools for business. It explores how data-driven technologies - from traditional machine learning models to emerging generative AI tools- are reshaping organisational decision-making, strategy, and innovation. Students will develop skills in data preparation, exploratory data analysis, machine learning, and predictive modelling techniques. The module also introduces cutting-edge developments in Large Language Models (LLMs), generative AI, and agnrtic AI, enabling students to understand, interact with, and critically assess these technologies in a business context. An emphasis is placed on practical application through hands-on experience with leading AI-assisted analytics and automation tools. Students will engage with real-world business scenarios to apply AI and analytics tools for problem-solving, customer insight, operational efficiency, and strategic value creation.

This module explores the dynamic intersection of experience design, strategic design thinking, and service innovation, with a focus on creating meaningful, user-centric services across physical and digital touchpoints. Students will examine how service design principles can be applied to develop customer-centric experiences that drive value, loyalty, and differentiation, particularly in sectors such as hospitality, travel, retail, and other high-contact service industries.Through a combination of theory and hands-on practice, students will engage with strategic design thinking as a process to address complex service challenges and opportunities, aligning innovation efforts with broader organisational goals. Emphasis is placed on understanding user behaviour, needs, and emotions to design service experiences that are not only functional but also emotionally resonant and contextually relevant.The module also explores the role of digital technologies in transforming service experiences, including digital touchpoints, platforms, and data-driven personalisation. Students will apply service design tools such as journey mapping, service blueprinting, prototyping, and co-creation to develop innovative solutions that integrate both physical and digital dimensions of service delivery.

This module explores the ethical, societal, and regulatory dimensions of Artificial Intelligence (AI) and data technologies in business and organisational contexts. MBA students will examine the broader impact of AI across various stakeholders, with a particular focus on ethical principles, socially responsible innovation, policy implications, and accountability.Through engagement with foundational frameworks and real-world case studies, students will learn to assess risk and unintended consequences, navigate evolving regulatory approaches, apply ethical frameworks, and evaluate responsible AI strategies. Topics include algorithmic bias, data ethics, AI explainability, surveillance, global regulation, and cybersecurity, among others. The module equips future business leaders to engage thoughtfully and responsibly with AI and data technologies, leading initiatives that are not only innovative but also transparent, inclusive, socially beneficial, and aligned with evolving societal expectations that demand ethical leadership.

In today¿s fast-paced, data-driven service economy, the ability to optimise revenue is a key competitive advantage. In this module, students will explore revenue management strategies used across a range of service sectors, including hospitality, airlines, healthcare, events, and leisure.Students will take an active role in analysing demand patterns, forecasting performance, setting pricing strategies, and designing inventory and distribution solutions. Through real-world case studies, industry insights, and a hands-on simulation experience, you will develop the strategic mindset and practical tools needed to make high-impact decisions in complex and uncertain environments.This module will challenge students to think critically, use data creatively, and justify their decisions to stakeholders, equipping them with the skills expected of senior professionals and revenue leaders in the global service industry.

The career growth accelerator module is a series of mandatory workshops and activities designed to equip future responsible leaders with the strategic tools, self-awareness, and leadership skills required for career acceleration and growth in a dynamic and competitive environment. The module aims to engage students in a structured process of career discovery, coaching, critical personal reflections, teamwork, and networking opportunities. Through guided exploration of individual strengths, values, and leadership identity, students will develop a clear, actionable roadmap aligned with their long-term career aspirations.The module integrates executive-level career coaching and a range of professional development training to secure high-impact roles and position students for future leadership opportunities.