MSc Strategic Marketing

Course overview

This MSc is focused specifically on strategic marketing—how businesses understand customers, build brands, develop marketing strategies and compete in international and digital markets. You will study: • Marketing strategy • Global marketing • Consumer behaviour • Brand management • Marketing research • Advanced marketing analytics • Digital marketing • Design thinking • Marketing ethics and sustainability The course combines theory with real-world/consultancy-style assessments and has an optional guaranteed internship of 4–10 weeks that fits around your studies. Sussex also says the course is CIM-accredited, which can provide a route toward CIM qualifications after graduation.

Course details

Degree level

Master's

Duration

1 Year

Intake

January 2027

Tuition fee

£24,995 / year

Initial deposit

£5,000

Country

England

Campus

University of Sussex campus

About this information

The details on this page have not yet been checked against the official course page by our team. Fees, intakes and requirements can change, so always confirm them on the official course page before you apply.

Not recorded here yet: Pakistan-specific requirements.

English Language Requirements

Main English Requirements

Only the tests listed here are shown as accepted for this course.

Entry requirements

General entry requirements

• UK: 2:2 undergraduate degree with at least 57% average. • Subject: Any subject is accepted. • Pakistan: 4-year Bachelor's degree with 60–65% or CGPA 2.4–2.6, depending on your university. • Relevant professional qualifications/experience may also be considered. • Personal statement: Required. • Your BScS/Computer Science background is acceptable because Sussex does not require a specific subject. I’ll use this shorter format for modules and entry requirements for the next courses you send.

Scholarships & discounts

Scholarship Undergraduate (UG): £4,000 scholarship – applicable to the 1st year only. Postgraduate (PG): £4,000 Pakistan Regional Scholarship £5,000 Academic Achievement Scholarship – for students with a minimum of 80% in Bachelor’s (BS) or 70% in Master’s (MS). Additional Scholarship: Available for eligible courses within the School of Engineering & Informatics and Business School. £1,000 Agent Scholarship – available to new applicants only. This scholarship can be combined with other eligible scholarships and is limited to 5 awards only.

How to apply

No bank statement required for CAS.

Pre-CAS interview

Required

Yes — a Pre-CAS / credibility interview is part of the process

Interview type

On CAS Shield

Stage

Before the initial deposit is paid

Format

Recorded interview

Deposit

£5,000

Course modules

Modules Research Project (Strategic Marketing) · Independent marketing research project. Buyer Behaviour · Understand why customers make buying decisions. Design Thinking for Innovative Problem Solving · Use creative methods to solve business problems. Marketing Ethics and Sustainability · Ethical and sustainable marketing practices. Marketing Management in a Global Context · Managing marketing across international markets. Marketing Research · Research customers, markets and competitors. Advanced Brand Management · Building and managing successful brands. Marketing Strategy · Creating effective marketing strategies. Optional modules include: Advanced Marketing Analytics, Consumer Research, Customer-Centric Innovation, Digital Marketing and Innovation in the Creative Economy.