Consumer and Digital Marketing Analytics MSc

Course overview

MSc focused on consumer insight, digital marketing, marketing analytics and management; CMI/CIM-accredited.

Course details

Degree level

Master's

Subject

Business, Management & Marketing

Duration

1 year

Intake

January 2027

Tuition fee

£20,500 / yearUniversity fee information (opens in a new tab)

Initial deposit

£8,000

City

Bangor

Country

Wales

Campus

Bangor

Official course page

https://www.bangor.ac.uk/courses/postgraduate-taught/consumer-and-digital-marketing-analytics-msc

About this information

The details on this page have not yet been checked against the official course page by our team. Fees, intakes and requirements can change, so always confirm them on the official course page before you apply.

Open the official course page (opens in a new tab)

English Language Requirements

Main English Requirements

Alternative English Requirements

Only the tests listed here are shown as accepted for this course.

Entry requirements

For applicants from Pakistan

• 4-year Bachelor degree OR 2-year Bachelor + 2-year Master with 60% or CGPA 2.7+. Mature applicants considered case-by-case; course-specific requirements apply.

General entry requirements

Undergraduate degree at 2(ii) or equivalent; working professionals with non-graduate qualifications may be considered individually; work experience highly desirable.

Scholarships & discounts

International Scholarship: £4,000 minimum UG / £6,000 PG; Dean's Scholarship: £6,000; Vice-Chancellor Scholarship: £10,000. VC Jan 2027 deadline: 11 Dec 2026. Scholarships subject to eligibility and cannot generally be combined.

Pre-CAS interview

Required

Yes — a Pre-CAS / credibility interview is part of the process

Stage

After the initial deposit is paid

Format

Recorded interview

Deposit

£1,000

Course modules

• Consumer behaviour, digital marketing, marketing analytics, strategy and research/project study.