Digital Marketing and Analytics - MSc

Course overview

MSc developing creative, analytical and strategic digital marketing skills, covering digital strategy, social media, consumer behaviour, data mining, analytics, AI, ethics and sustainability.

Course details

Degree level

Master's

Subject

Digital Marketing

Duration

1 year

Intake

January 2027

Tuition fee

£20,700 / yearUniversity fee information (opens in a new tab)

Initial deposit

£5,000

City

Canterbury

Country

England

Campus

Canterbury

Official course page

https://www.kent.ac.uk/courses/postgraduate/6186/digital-marketing-and-analytics-january-start

About this information

The details on this page have not yet been checked against the official course page by our team. Fees, intakes and requirements can change, so always confirm them on the official course page before you apply.

Open the official course page (opens in a new tab)

English Language Requirements

Main English Requirements

Alternative English Requirements

Only the tests listed here are shown as accepted for this course.

Entry requirements

For applicants from Pakistan

• For courses requiring a UK 2.2, Kent's Pakistan page states typically 60-65% or GPA 2.4/4-2.6/4 depending on institution; a Master's following a 2- or 3-year Bachelor's may be considered with at least 60%.

General entry requirements

2.2 or above.

Scholarships & discounts

Kent International Scholarship Postgraduate Taught January 2027: £5,000 for eligible self-funded overseas fee payers domiciled in eligible countries including Pakistan. Kent Business School applicants use the separate KBS scholarship route.

Pre-CAS interview

Required

Yes — a Pre-CAS / credibility interview is part of the process

Interview type

On CAS Shield

Stage

Before the initial deposit is paid

Format

Recorded interview

Course modules

• Customer Insights; Social Media Marketing and Web Analytics; Applied Data-driven Marketing Analytics; capstone options: The Digital Marketing Challenge or Professional Placement/Internship.