MSc Strategic Marketing

Course details

Degree level

Master's

Subject

Marketing

Duration

1 year full-time

Intake

January 2027

Tuition fee

£17,600 / yearUniversity fee information (opens in a new tab)

Initial deposit

100% for CAS

City

Cardiff

Country

Wales

Campus

Llandaff Campus

Official course page

https://www.cardiffmet.ac.uk/courses/postgraduate/msc-strategic-marketing/

About this information

The details on this page have not yet been checked against the official course page by our team. Fees, intakes and requirements can change, so always confirm them on the official course page before you apply.

Not recorded here yet: course overview. The official course page is the source for these.

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English Language Requirements

Main English Requirements

Alternative English Requirements

Only the tests listed here are shown as accepted for this course.

Entry requirements

For applicants from Pakistan

• Pakistan: 4-year Bachelor with 60% for courses requiring UK 2:2; 65% for courses requiring UK 2:1, from a recognised Pakistani institution.

General entry requirements

Relevant first degree/equivalent normally at least 2:2, or relevant evidenced experience where the course page permits.

Scholarships & discounts

International scholarship options (2026/27): Undergraduate Scholarship £2,500; MBA Scholarship up to £4,000; Vice Chancellor Scholarship up to £3,500 for eligible MA/MSc programmes; Full Fee Discount up to £1,000 for eligible full-fee-paying international students paying the full fee by the applicable deadline. Course-specific eligibility applies.

Pre-CAS interview

Required

Yes — a Pre-CAS / credibility interview is part of the process

Interview type

On CAS Shield

Format

**Currently, the interview is conducted as a recorded interview, but it may soon be changed to a live interview.**

Course modules

• Compulsory: Omnichannel Marketing; Strategic Marketing Management; Social Media and Influencer Marketing; Consumer Insights; Marketing Intelligence; Content Marketing. Optional: Effective Brand and Advertising Management; Strategic Global Marketing; In Search of Creativity, Innovation & Difference. Project: Dissertation, Marketing Plan or Launching a Strategic Marketing Project.