MSc Digital Marketing

Course overview

The MSc Digital Marketing develops specialist skills in digital marketing strategy, digital technologies, campaign management, SEO, online advertising, social media, email marketing, website usability, mobile applications, market segmentation, affiliate marketing and online PR. The course is designed with input from digital marketing practitioners and the Institute of Direct and Digital Marketing, combining academic knowledge with practical and creative digital marketing skills.

Course details

Degree level

Master's

Duration

1 year

Intake

January 2027

Tuition fee

£15,500 / year

Initial deposit

£1,500 initial deposit is required to proceed with the interview. 100% tuition fee deposit/payment is required to receive the CAS letter.

Country

England

Campus

Queen's Park

About this information

The details on this page have not yet been checked against the official course page by our team. Fees, intakes and requirements can change, so always confirm them on the official course page before you apply.

Not recorded here yet: Pakistan-specific requirements.

English Language Requirements

Main English Requirements

Alternative English Requirements

Only the tests listed here are shown as accepted for this course.

Entry requirements

General entry requirements

Normally a 2:2 honours degree in a complementary subject. Applicants with non-standard qualifications, including significant digital marketing work experience, may be considered. Relevant work or voluntary experience may be taken into consideration. Applicants may be invited to an informal interview. International applicants require a Bachelor's degree or equivalent meeting UK postgraduate standards.

Scholarships & discounts

PG: Up to £2,250 £1,250 confirmed tuition fee discount Additional £1,000 Merit Scholarship for students with 65% or above UG: Up to £1,000 Merit Scholarship 75% required for Science subjects 80% required for Humanities subjects

Pre-CAS interview

Required

Yes — a Pre-CAS / credibility interview is part of the process

Interview type

On CAS Shield

Stage

After the initial deposit is paid

Format

Recorded interview

Deposit

£1,500

Course modules

The MSc Digital Marketing has 180 credits: Core Modules 1. Digital Disruption (BU7724) — 20 credits Covers AI, AR/VR, blockchain, automation, personalisation, CRO, visual search, MarTech and digital transformation. 2. Digital Marketing Communications (BU7505) — 40 credits Covers digital marketing communications planning, customer engagement, search marketing, digital media, analytics and performance metrics. 3. Social Media Strategy (BU7722) — 20 credits Covers social media strategy, platform and messaging strategies, influencer marketing, user-generated content, reputation management and data-driven insights. 4. Understanding the Digital Customer (BU7723) — 20 credits Covers online consumer behaviour, segmentation, customer analysis, personas and data-driven customer insights. 5. Marketing Research Methods (BU7040) — 20 credits Covers research paradigms, research methods, data collection, data analysis and research proposal development. Final Project – 60 credits 1. Marketing Project (BU7501) — 60 credits A research-based marketing project involving literature review, research methods, data analysis, problem-solving and presentation of findings. Total: 180 credits. Optional 2-Year Route Students choosing the two-year pathway complete a preparation module, Advance Professional Practice (WB7102), followed by either: • Professional Placement – minimum 30 weeks / 1,000 work-based project hours, or • Professional Project – minimum 30 weeks / 1,000 work-based project hours. The second-year placement/project replaces the traditional research dissertation/project route.