Digital Campaigning and Content Creation - MSc

Course overview

On-campus MSc focused on strategic digital campaigns, digital content production, storytelling across platforms, non-fiction film production and communication for organisations, agencies, campaign groups and NGOs.

Course details

Degree level

Master's

Subject

Media, Communications and Public Relations

Duration

18 months full-time with January start

Intake

January 2027

Tuition fee

£18,655 / yearUniversity fee information (opens in a new tab)

Initial deposit

6000 GBP for interview and full year fee for CAS issuance

City

Musselburgh

Country

Scotland

Campus

Queen Margaret University campus, Musselburgh

Official course page

https://www.qmu.ac.uk/study-here/postgraduate-study/2026/msc-digital-campaigning-and-content-creation

Last checked

11 October 2026

About this information

Last checked against the university's official information on 11 October 2026. Fees, intakes and requirements can change, so always confirm them on the official course page before you apply.

Open the official course page (opens in a new tab)

English Language Requirements

Main English Requirements

Alternative English Requirements

Only the tests listed here are shown as accepted for this course.

Entry requirements

For applicants from Pakistan

• QMU Pakistan guide: a Master's degree following a 2- or 3-year Bachelor's is accepted. Published grading scale: Division I 60%+, Division II 45–59%, Division III 33–44%. Where the course requires UK 2:2 equivalency, QMU states 60%/Division I or above; where it requires 2:1, 70%/Division I or above. Course-specific eligibility still applies. Source: https://www.qmu.ac.uk/study-here/international-students/information-for-your-country/pakistan/

General entry requirements

UK honours degree or equivalent, OR significant work experience. Applicants should review the course page for any further evidence or portfolio guidance.

Scholarships & discounts

QMU International Scholarship – Master’s Requirement · Official information Scholarship amount · £3,000 Eligible study level · Postgraduate taught Master’s Eligible students · New international students paying international tuition fees Tuition fee condition · Annual course fee must be more than £12,500 Funding type · Deducted from first-year tuition fees Self-funded students · Eligible January 2027 intake deadline · 31 October 2026 September 2027 intake deadline · 31 March 2027 Source: Official QMU International Scholarship page (https://www.qmu.ac.uk/study-here/international-students/qmu-international-scholarship)

Pre-CAS interview

Required

Yes — a Pre-CAS / credibility interview is part of the process

Stage

After the initial deposit is paid

Format

Credibility interview

Course modules

• Strategic Communication Campaign Planning; Creating Digital Content; Non-Fiction Film Production; Digital Communications (DMI-accredited); further taught/elective modules and MSc dissertation/project as detailed on the course page.