MSc Digital and Social Media Marketing

Course overview

Practical digital and social media marketing MSc involving live campaigns, industry engagement, analytics, research and an optional placement year. January starters study the same course content within the same timeframe as September starters.

Course details

Degree level

Master's

Subject

Marketing

Duration

1 year

Intake

January 2027

Tuition fee

£19,500 / yearUniversity fee information (opens in a new tab)

Initial deposit

£3,500

Enrollment fee

Standard Payment Plan: 3 Instalments (33%, 33%, 34%) For courses starting at different times of the academic year, the standard instalment due dates are: September–December Start Dates • Instalment 1 (33%): 6 November 2026 • Instalment 2 (33%): 5 February 2027 • Instalment 3 (34%): 7 May 2027 January–March Start Dates • Instalment 1 (33%): 5 March 2027 • Instalment 2 (33%): 4 June 2027 • Instalment 3 (34%): 3 September 2027 April–July Start Dates • Instalment 1 (33%): 4 June 2027 • Instalment 2 (33%): 3 September 2027 • Instalment 3 (34%): 3 December 2027

City

Plymouth

Country

England

Campus

Plymouth

Official course page

https://www.plymouth.ac.uk/courses/postgraduate/msc-digital-and-social-media-marketing

Last checked

16 October 2026

About this information

Last checked against the university's official information on 16 October 2026. Fees, intakes and requirements can change, so always confirm them on the official course page before you apply.

Open the official course page (opens in a new tab)

English Language Requirements

Main English Requirements

Alternative English Requirements

Only the tests listed here are shown as accepted for this course.

Entry requirements

For applicants from Pakistan

• University of Plymouth Pakistan country guide: postgraduate applicants are normally expected to hold a good four-year Bachelor's (Hons) degree; the page provides equivalencies of 75% private / 65% public = 2:1, 65% private / 59% public = 2:2, subject to course-specific requirements.

General entry requirements

A good honours degree, first or second class, or equivalent, in any discipline.

Scholarships & discounts

International Postgraduate Welcome to Plymouth Scholarship: £4,000 off tuition fees in year one, offered automatically to eligible international postgraduate taught students studying in person and meeting offer requirements. Only the highest eligible Plymouth scholarship/award/discount applies; sponsored students and online/distance-learning students are excluded.

Pre-CAS interview

Required

Yes — a Pre-CAS / credibility interview is part of the process

Interview type

live video interview

Stage

Before the initial deposit is paid

Format

Credibility interview

Course modules

• MKT7001 Marketing and Strategy; MKT7002 Digital Marketing; MKT7003 Digital Analytics and Marketing Research; MKT7004 Social Media Theory and Practice; PBS7000/PBS7000J Capstone Project; optional PLC7000 Master's End of Programme Placement.